Who is it about?
When did it take place?
Where did it take place?
Why did it happen?
Actually, WHY NOT apply the five W’s to social media?
Instead of a specific event, think of them this way:
Who is your target audience? Or, who do you most desire interaction with? If all you want to do is connect with random people, you can stop right here, but then you’d be missing the point. After all, it’s not called social interaction, right? Case point, if you are interested in promoting a short film where the slasher harms animals, it’s probably not a great idea targeting your message to vegans. You may laugh, but I guarantee it’s happened. How do you know if their vegans?? DO YOUR HOMEWORK! My policy is due diligence on everyone I follow and interact with. Yes, it takes more time, but it’s worth it.
What is the message you wish to convey? Or, more importantly, how is your message going to set you apart from the flock? This is where branding comes into play. The key element of branding is consistency. For more of my thoughts on this, read my article on this site entitled: ”THOUGHTS ON BRANDING”.
Don’t make me repeat it again, okay? Because I will! :-)
When is best time to reach your audience? For instance, if you’re a screenwriter looking to connect with the European market, it’s pointless posting to your networks at 6:00PM/EST because they’re all SLEEPING! If you’re reaching out to a slew of markets, you’re going to have to mix it up to keep your coverage. For instance, I am interested in connecting with people globally, therefore, I pop in and out of social media at various times of the day to connect. This is time intensive though, so be forewarned! An aside, if you get into that kind of activity level, be prepared to keep it up.
Where is the trickiest part of the equation. This is going to take some research. It seems that every day new social media networks are launched. Make sure that you’re posting where your message is going to have the most exposure to potential consumers and influencers. Be sure you know who the media consider as the key influencers of your given field. This is easily done by observing who the major news outlets are covering on a daily basis.
Why is anyone going to care what you have to say? The most important piece of advice I have to offer is this: They won’t if it’s not sincere. In other words, if your only interest in participating in social media is for business, you’d be better off finding ways for free publicity to advertise your product. They also won’t be interested in what you have to say if you’re not offering original content, or a fresh POV.
So, get out there and be like NIKE, and remember to have F-U-N! Always keep the focus on the social in social media and you’ll do just fine!
I’d like to hear what your thoughts are about what I wrote. Please leave a comment. Your feedback is valued and I reply to everyone!
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